If you use someone else's images, videos, music or information then you need to acknowledge the source.

How to reference correctly

Images from the internet

There are a number of ways to cite images from the internet. Try make it as brief as possible, with sufficient information to trace the original image.

A good option is to use the URL of the webpage that has the image, rather that the URL of the actual image, or to use the shortened URL supplied by sites like Pixabay and Flickr.

Also include the date that you accessed the image.

If using Google Images

You need to open the image on the webpage that contains it. To do this click on the thumbnail of the required image and then click on it a second time to open the webpage. Copy that URL.

For other sources

Any copied text should either be re-written in own words or placed within quotation marks. It should also be referenced correctly.

See this website for other ways of citing other's work:Student Guide to Using Other People's Stuff

Where to reference

For websites

For websites there are a number of options

  • Easiest could be to include each reference on the page the item appears. Use a small font to give the URL and date accessed.
  • The least impact on your design could be a separate "References" page.
For documents

  • For longer documents/reports it is best to include a reference section at the end of the document.
  • For shorter documents/brochures you could use a text box with all references, using a small font or include them as a separate single-paged document.
For presentations

For presentations/slideshows you can either add an extra slide for references or add the reference on the slide that contains the item to be referenced.


Include the shortened URL and date you accessed the page

Next: Going for Excellence

Other Considerations

Apart from copyright, and the related topic of "fair use", you also need to consider things like other people's rights (e.g. their right to privacy) and not offending others. Also you need to know how to reference any items used in your school assignments.


Respecting other rights to privacy is covered by the Privacy Act. One important part of the act is that you cannot share information about or images of others without their permission.

Image source (License: CC0), 5Dec17

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Not Offending Others

Moral considerations are very important. The content of your digital outcome must not offend, upset or harm others in any way. This not only applies to the images used, but also the language and information used.

Image source (License: Public Domain), 5Dec17

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Correct Referencing

It is good practise to include the source of any item you use from the internet. There are a few accepted ways to do this. Always do it in such a way that it does not effect the design of your digital outcome.

Image source (License: CC BY Attribution 2.0.), 5Dec17

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